Browsing articles tagged with "Super Bowl - PuppyInfo"

Behind the scenes of the Puppy Bowl, Animal Planet’s irresistible Super Bowl counterprogramming

Feb 10, 2012   //   by sharonfitz   //   Blog  //  No Comments

The Puppy Bowl, Animal Planet's furry fit of Super Bowl counterprogramming, returns for its eighth year of tail-wagging and terrier touchdowns on Sunday afternoon. It began as a joke in a network ideas meeting, like some stoner intern's dream: Dude, what if we, like, just put a camera on a bunch of puppies playing in [...]


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Go Ahead, Try and Deny the Puppy Bowl

Feb 6, 2012   //   by sharonfitz   //   Blog  //  No Comments

The Puppy Bowl, which began as a joke between network executives, has blossomed into a counter-programming success garnering more 9.2 million viewers for Animal Planet last year despite going up against the Super Bowl. It's a relatively simple feel-good success right? Cute puppies playing around on a set have captured American hearts their Nielsen ratings?


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Puppy Bowl features adorable, adoptable pooches

Feb 1, 2012   //   by sharonfitz   //   Blog  //  No Comments

Take a break from the Super Bowl and check out these 'aww' worthy puppies in need of a home. TODAY's Jill Rappaport reveals what it was like working with the furry competitors of Animal Planet's annual Puppy Bowl.


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